Building quality backlinks or How To Get Backlinks is one of the most appropriate ways to occupy the top position in search engines. When viewed from the effect, sites with the first rank will definitely get so many visitors.
But everything is not easy to obtain because currently, search engines like Google are starting to tighten themselves by selecting certain backlinks. So not all backlinks are positive even some of them are considered spam (junk).
From these reasons, it can be concluded that finding as many backlinks as possible will tend to be less effective so that there needs to be an understanding of the correct link building strategy.
This was also supported by the statement of the CEO of Google in the world, Matt Cutts , he said “If the main strategy of your link building is to write comments on various websites up to some links are just comments and no one else gives a link to your website, so one day this was included in the category of cunning strategy. At a higher level, we have the right to take action against those manipulations (sneaky link strategy) where we feel that we are messing up rankings.
With regard to this phrase, there needs to be a change in strategy and how to get high-quality backlinks to secure the site from the risk of penalties by search engines. For its own application, almost all SEO practitioners agree that understanding their characteristics is the simplest stage and must be known. Here’s the explanation.
1. Links from brand mention
The link from brand mention is an effective technique to popularize a brand site even though it is rather difficult to implement. For example, your site discusses “clothing stores” and several other sites also write these words in an article. Then the anchor text can be used as a brand link by contacting the owner directly. The goal besides making active links also provides high-quality backlinks. The way to find it must be to use tools such as TalkWalker Alerts, Google Alerts, Fresh Web Explorer or Mentions so as to obtain brand mentions from leading site sites.
2. Through forum marketing
Sometimes bloggers are too obsessed with looking for as many backlinks as possible even marketing forums are used as a place for spam (junk) link links. Here’s the wrong way! That the forum was a forum for hospitality and sharing knowledge with other members. Therefore, using content will be more useful so we also have the opportunity to promote the main site. The technique starts by creating a complete account, sharing with members, answering each question and doing it repeatedly so that forum members will become known. After that, then you can link the site link to the discussion of a particular topic. But don’t forget to pay attention to the forum rules.
3. Link content sharing platform
If a site gets a link from a content sharing platform it can be said that the backlink is indeed quality. Usually, this type is often targeted by site owners because it clearly does not only increase the ranking position in the search engines but also contributes to the biggest traffic. Not without reason because content sharing (social bookmarking) already has its own audience so it’s very good at promoting a site. For example, slideshare, kompasiana, lintas.me, vivalog, reddit, seconds, medium and so on.
4. Backlinks from the GOV and EDU sites
There’s no mistaking it, getting baclink from GOV or EDU sites is a mainstay by most bloggers or publishers to get the highest ranking position on search engines. Maybe there is no one who knows that the GOV and EDU sites have found a special place so that they are prioritized over other sites. How to get quality backlinks from the GOV and EDU websites will be discussed separately in the next tutorial.
5. Backlinks from PageRank sites
Assuming that page rank has been turned off by Google’s biggest search engine, in fact it remains a mystery. This is reasonable because some sites with high page rank can survive in the SERP position. That way this type of backlink can still be said to be quality and worth a try to see more positive or negative impacts on a site.
6. Link links from DA and PA are high
DA is a Domain Authority while PA is a Page Authority. Both play a role in determining the quality of a site. Not only that, the algorithm changes by a number of search engines such as Google began to glance that DA and PA were able to become benchmarks for being ranked first. So that means the higher DA and PA, the better the quality of the site. By obtaining high-quality backlinks based on high DA and PA, it is believed that it will increase the site’s page rank.
7. Through broken link building
In essence, this technique is exactly the same as the first discussion which is asking other people to change certain links. Before continuing, let’s listen to the meaning first. A broken link is a link from a site page to another site that is dead. The point is that when clicked, the page no longer exists. This is an opportunity to get high-quality backlinks without much effort. The method is to offer improvements by providing our main site link as an alternative to the owner. Of course, this kind of backlinks is more qualified than planting a lot of backlinks on comments or through link exchange techniques. One of the supporting tools that can be used to find a broken link is the Wayback Machine.
8. Go through the website directory
The types of directory websites are indeed very good at both local and international levels. Although including high-quality backlinks, be careful because not all have a positive impact on a site. For example, web directories with a variety of topics, there is no visitor activity to the absence of selection of registered site sites, it can be ascertained if the directory is not suitable as a backlink. Therefore, choose who really has visitor activity or there is a strict selection when registering a site.
9. Links from relevant pages
Backlinks originating from relevant pages will be very high quality, especially when discussing the same topic. This is caused by the relevance between sites which will have a positive impact and not infrequently can increase ranking rankings in search engines. So, looking for quality backlinks from relevant pages is more advisable than through a website with general discussion or various types of topics. But see also reputation, the similarity of language and the nature of the visitors whether active or passive.
10. Backlinks through SEO Services
In fact, SEO providers must understand the White hat SEO technique in order to build high-quality backlinks. Usually, they focus more on the quality of link links than the quantity of backlinks. Therefore, if you find it difficult to find the right link building technique it would be nice to leave it to a trusted SEO service provider. Remember! remain vigilant because not all SEO services are competent in their fields. Try first to see a review of several customers, read the quality of each page of the site or check whether the chosen SEO service provider site occupies the top position in the SERP.
Now, we have understood the basic concepts of features and How To Get Backlinks, although actually there are still some more techniques that are not specifically mentioned. Finally, consider special tips when applying backlinks such as building links to homepages or articles, using diverse anchor text (starting site names, general keywords, phrases, etc.), creating quality content for content sharing platforms and website diversification strategies, namely not always monotonous looking for quality backlink links on a single website.